Pedro's South of the Border
South of the Border

It's hard to miss the lovable mascot, Pedro and his big sombrero if you're driving near the border on I-95.

It's American Nostalgia at its best. Call it a tourist trap, amusing or just plain strange. To make certain you don't get distracted by anything else, you'll see around 175 billboards, north and south from the Virginia/North Carolina state lines to the South Carolina/Georgia state lines. And, it's lots more than just a roadside stop.

Some people call South of the Border campy, kitschy, gaudy, or tacky. But if you ask one of the millions of people whose parents bought them here on their way to Myrtle Beach, and who now bring their children and grandchildren, a better word would be nostalgic.

The 97-foot Pedro, which stands adjacent to the Mexico Shop East and the Sombrero Restaurant, has 4 miles of wiring and weighs 77 tons. He stands 18 feet deep in solid clay. You can drive your car through the legs of the “Big Man," as he is known.

South of the Border has a history as colorful as its lights. It actually started as a beer stand. Alan Schafer and his father were in the beer and wine business in North Carolina, but when the area went dry, they moved across the border to South Carolina gto et up shop in 1949. Federal Reserve Chairman Ben Bernanke, originally from nearby Dillon, South Caraolina, worked for a summer as a poncho-wearing waiter at South of the Border to help pay his way through Harvard.

Photo Gallery

South of the Border logo Pedro's Official Website

South of the Border
Located about an hour and a half North of Myrtle Beach, on the SC border
Pedro's South of the Border
USA Roadside Attraction

My Myrtle Beach Links
Home | Myrtle Beach Message Board | Best Myrtle Beach Photos | Area Web Cams | Coupons-Discounts | Things to Do | Where to Stay | Pet Friendly | Shopping | The Market Common | Piers Fishing | Campgrounds State Parks |Myrtle Beach International Airport (MYR) | Docks Marinas | Best of the Beach | Live Shows | Driving and Bicycle Tips | Help Wanted | Brookgreen Gardens | Demographics-Relocation | Hammock Shops |Beach Parking Access | Charleston SC (plus web cams) Broadway at the Beach photos | Public Parks | FAQs | Shelling | Top Golf Courses | Myrtle Beach State Park photos | Old Myrtle Beach | Free Stuff | Crime | About us | Contact Me |Facebook| My photos for sale | Site Map |